One million kroner for the startup Enable Magic

by Siri Sandvik

Even Dahl

Even Dahl (31) CEO of Enable Magic

The entrepreneurial dream is underway and the company is in full development thanks to the Research Council's STUD-ENT scheme, which gave Enable Magic  

NOK 1 million in support.

- This gave us the opportunity to focus 100% on understanding the customer's problem, map and develop a "minimal Viable Product" (MVP) that could be launched on the customer's market, says Even Dahl (31), CEO of Enable Magic.

On June 9, 2020, Even Dahl and five others started the company "Enable Magic". Enable Magic is a platform that provides an overview, insight and data and a simpler resource sharing to companies in the innovation environment. They saw that there were major challenges in Norway and Europe and set about building a simpler tool for innovation ecosystems. Enable Magic delivers powerful insights to its customers and makes it possible to share knowledge and resources and create networks. In this way, they automate and streamline the innovation process of the incubators and startups that exist in these innovation ecosystems.


So a shortage in the market

Dahl has a bachelor's degree in political science from the University of Tromsø and a master's degree in science, society and technology (ESST) TIK Center for Technology, Innovation and Culture from the University of Oslo. He entered the entrepreneurial environment for business and technology development when he was studying UiO . Yet there was no place where he could learn about innovation and entrepreneurship, and the environment was mostly for the social. He therefore started up Insj January 9, 2018 together with Øistein Sonstad and some other students to help other curious students with entrepreneurship.

After the start of Insj he saw a new shortage in the market.

- 9 out of 10 companies fail for the same reason. As companies get bigger, there is more focus on administrative work than actually delivering value and there was a lack of a system that could help companies scale.

The 31-year-old started up Enable Magic initially as an internal project in Insj. This was to digitize part of the service and were variables for creating good innovation ecosystems. among other things by simplifying communication across entrepreneurs, mentors and business developers. Then he saw that this was also necessary externally and he wanted to make everyday life easier for most people by developing user-friendly technological solutions to problems that increase the interaction between people.

Girl talking to two guys sitting in a couch

Even Dahl (31) and Sonstad (28)

STUD-ENT made it possible

- The support of 1 million that we received from the Research Council made it possible to complete steps 1 to 3 in an innovation process relatively quickly.

Stud-ent became the foundation to be able to build on the idea, and bring in angel investors. The founder emphasizes that STUD-ENT took Enable Magic a long way. The way forward now is to finish a product that can scale and sell by itself. The goal now is to complete investor round, focus on sales to Norway and the UK, expand the team and not least increase revenue.

Innovation and research

Dahl's best advice for student entrepreneurs who are in an early stage is to get assumptions confirmed or denied.

- Do in-depth interviews with the customer group where you explore the problem, do not jump straight to the solution and the development of the problem based on the assumptions.

He believes that it is important to get a good understanding of what the problem is, how big the problem is and not least how much the customers are willing to pay for the solution. Then you can prepare a simple problem proposal to see how you can help them. Dahl explains that innovation is largely about researching something. He also emphasizes that there is a lot that can be done in the early stages without it having to cost anything.